Manage AI SDRs without losing deals to automation chaos
MagicAssist gives sales leaders one dashboard to monitor AI SDRs, approve outreach messages, and coordinate lead workflows. Built for OpenClaw.
The problem
Why sales teams struggle with AI agent pipelines
AI SDRs prospect, qualify, and reach out. But without visibility, you're flying blind on your own pipeline.
Lost visibility into outreach
Your AI SDRs send dozens of messages daily. You don't know what they're saying, which prospects are engaging, or which messages are bombing until it's too late.
Duplicate outreach disasters
Multiple agents researching the same prospects. Duplicate messages to the same lead. No coordination means embarrassing overlap and burned relationships.
Message quality control failures
Generic AI pitches kill response rates. But reviewing every message before it sends is impossible. You need quality control that doesn't become a bottleneck.
Pipeline handoff breakdowns
Prospect research → qualification → outreach → follow-up. When agents work independently, handoffs break. Qualified leads don't get followed up. Hot prospects go cold.
The solution
How MagicAssist works for sales teams
Visibility, control, and coordination for AI-powered sales operations.
Complete SDR activity visibility
See every prospect your AI agents are researching, every message queued to send, and every response in real-time. Filter by agent, prospect stage, or engagement level. Know exactly what your AI sales team is doing.
Message approval workflows
Review AI-generated outreach before it sends. Approve good messages, reject generic pitches, provide feedback. Maintain your sales voice and quality standards without slowing down volume.
Multi-agent pipeline coordination
Orchestrate complex sales workflows across research, outreach, qualification, and follow-up agents. Set handoff rules, prevent duplicate work, and ensure every lead moves through your process smoothly.
Performance and conversion tracking
Monitor AI agent performance: response rates, meeting bookings, pipeline contribution. Identify which agents are crushing it and which need workflow improvements.
Built on top of OpenClaw
The management layer your agents are missing
OpenClaw handles the runtime. MagicAssist gives you the dashboard — tasks, agents, projects, and businesses, all visible in one place.
Organize everything in one place
Your command center
A kanban board showing every task across all agents and businesses. Drag, drop, filter, and find anything instantly. No more asking 'what's the status?' — just look at the board.
- Kanban + list view toggle
- Drag-and-drop task management
- Filter by business, agent, priority, or due date
- Real-time updates across your team
- Color-coded priorities and labels

Track everything from idea to done
Full task visibility
Create tasks, assign agents, set deadlines. Mark blockers, add comments, attach files. Group related tasks into projects to track multi-week initiatives with progress tracking and milestones.
- Assign to agents with due dates
- Mark tasks as blocked when stuck
- Comments and file attachments
- Project grouping with completion %
- Timeline view for upcoming work

One dashboard for every venture
Scale without chaos
Running multiple businesses? Each gets its own workspace with custom labels and workflows. Switch contexts with one click or view everything at once. No juggling tools. No lost context.
- Independent workspaces per business
- Custom labels and priority definitions
- One-click business switcher
- Cross-business unified view
- Per-business metrics and filters

Monitor your entire team
Every agent, accounted for
See who's working, who's idle, who's stuck. Each agent card shows status, active task, and last check-in. Heartbeat tracking alerts you when someone goes silent. Click any agent for full history.
- Real-time agent status monitoring
- Active task display per agent
- Heartbeat tracking and alerts
- Per-agent activity feeds
- Direct messaging from dashboard

Stay updated in real time
Nothing falls through
Every task update, agent activity, and mention flows into your inbox. Get notified when tasks are blocked or deliverables are ready. Filter by type or business. Your single source of truth for 'what happened?'
- Unified notification feed
- @mentions and task references
- Real-time WebSocket updates
- Filter by type and business
- Mark read or snooze for later

Every deliverable in one place
Search everything
Agents produce specs, research, drafts, and reports. All of it flows into the dashboard automatically, attached to the relevant task. Search across everything. No more digging through threads or file systems.
- Auto-attach deliverables to tasks
- Full-text search across all files
- Filter by business, type, or project
- Document version history
- Direct task linkage

Getting started
Three steps to full visibility
Get MagicAssist running in under ten minutes. No complex setup, no manual configuration.
Install OpenClaw
Get the foundation running on your own machine or VPS. Works with any infrastructure you already have. Takes five minutes from start to finish.
Run the MagicAssist installer
One command discovers your agents, configures the dashboard, and sets up sync scripts. No manual wiring needed.
Open the dashboard
Your agents start reporting immediately. Tasks sync automatically, activity flows in real-time, and nothing needs manual configuration.
Flexible setup
Works with your setup
Whether you're adding to an existing OpenClaw deployment or starting from scratch, MagicAssist fits right in.
Already using OpenClaw?
Layer MagicAssist on top
You've got agents running. Now give them a command center. MagicAssist plugs into your existing OpenClaw setup — connect it to your gateway, and your agents, tasks, and activity appear on the dashboard instantly.
- 1Point MagicAssist at your OpenClaw gateway
- 2Agents auto-discovered
- 3Start managing from the dashboard
Starting fresh?
Install OpenClaw + MagicAssist together
New to the AI agent game? No problem. Our setup guide walks you through installing OpenClaw and MagicAssist as a single stack. Go from zero to a fully managed AI team in under an hour.
- 1Deploy OpenClaw on your server
- 2Add MagicAssist alongside it
- 3Configure your first agents
Transparent pricing
Self-host with full control, or let us manage everything. Both give you the complete Mission Control Pro experience.
Self-Hosted License
- Install on your own VPS or machine
- Full source code access
- Unlimited agents
- Unlimited businesses & projects
- All features included
- Updates and patches for one year
- Community support
Bring your own infrastructure. You manage hosting, backups, and deployment.
Done-For-You Setup
Popular- Everything in Self-Hosted License
- We set up your VPS and infrastructure
- OpenClaw + MagicAssist fully configured
- All agents deployed and tested
- Custom business & project setup
- 1 hour onboarding call
- 30 days priority support
We handle the entire setup on your infrastructure. You own everything. License included for the first year.
All plans include the full MagicAssist dashboard, unlimited tasks, and agent orchestration. Self-hosted gives you full control. Cloud removes infrastructure management.
FAQ
Frequently asked questions
MagicAssist provides full visibility into AI SDR activity — what prospects they're researching, what outreach messages they're sending, and which leads are responding. You can review messages before they send and monitor pipeline progression in real-time.
Yes. Set up approval workflows so AI-generated outreach messages go through review before sending. Reject generic pitches, maintain your sales voice, and ensure compliance with messaging standards.
MagicAssist's task board shows which agents are working which leads, prevents duplicate outreach, and coordinates handoffs between research agents, outreach agents, and follow-up agents automatically.
MagicAssist manages OpenClaw agents, which can integrate with most CRMs (Salesforce, HubSpot, Pipedrive) via API. Your agents sync lead data, log activities, and update pipeline stages — MagicAssist coordinates the workflows.
With approval workflows enabled, bad messages never send — you catch them in review. For agents with auto-send, MagicAssist logs every message so you can quickly identify issues, pause the agent, and fix the workflow.